10 Blogging Tips for Ad Agency CEOs
The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad...
View ArticleWhat to do if your ad agency isn’t digitally prepared for new business
A challenge to senior agency executives: Create your own digital apprenticeship program. Tim Williams, author of Take A Stand For Your Brand, encourages agency execs to assure their personal relevance...
View ArticleBob Hoffman’s 101 Contrarian Ideas About Advertising
An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency. I am a Bob Hoffman fan. I have read...
View ArticleOwners Need to Be Social for Ad Agency New Business
Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the...
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